Ann Christiano, the Frank and Betsy Karel Endowed Chair in Public Interest Communication and Professor of Public Relations at the University of Florida College of Journalism and Communications gave the keynote address at the FL Philanthropic Network Summer Meeting in Tampa in June. Named the 2014-2015 University of Florida Teacher of the Year, Ann's talk focused on the power of stories to drive change.
She noted the work of Paul Zak, author of The Moral Molecule
, in particular the impact of social networking
, as well as the work of Charles Fernyhough whose groundbreaking book on stories and memory - Pieces of Light
- is referenced here
as well. A highlight of her presentation was the remarkable story of "Immortal Fans" the branding campaign for organ donors in Brazil - home to some of the world's greatest and most passionate soccer fans.
“Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work ”